Customer economics calculators
Lifetime value, acquisition cost, churn, order value and recurring revenue. · 5 tools
- LTV Calculator Work out customer lifetime value from AOV, purchase frequency and lifespan, then see the gross-margin-adjusted LTV that CAC is measured against.
- CAC Calculator Divide sales and marketing spend by new customers to get CAC.
- MRR and ARR Calculator Calculate MRR from customers and ARPU, turn it into ARR, and track net new MRR from new, expansion and churned revenue.
- Churn Rate Calculator Calculate monthly or annual churn from customers lost and customers started with.
- AOV Calculator Divide revenue by orders to get average order value.